| A | B |
|---|
| Informational | – Provides factual information, Objective, Requires research of outside sources |
| Analytical | – Presents data, Includes recommendations, Reports in School, Research |
| Subject matter -History | – countries -Current events -Junior Paper -Senior Paper -Examples of Informational |
| Reports - | a written document containing information regarding business matters; can take on many forms |
| Memos | a short document used to communicate within a company; InternaProvides brief nformation |
| Annual Report | – Provided internally and externally to public and investors; Financial activity for the year |
| Expense Report | – Provided to management; Details employee expenses |
| Marketing Plan | a plan for a company’s marketing activities which contains analysis of target market, competitors, product/service description, pricing strategies, and promotional (advertising) activities. |
| Feasibility Study | an evaluation of a proposal designed to determine the difficulty in carrying out a designated task |
| Sales Proposal | a written offer from a seller to a prospective buyer (or someone who is acting as an agent to a seller) |
| Currency | Is the date of the source (web site, periodical) fairly recent? |
| Author | – Is the author an expert on the subject?, Is the author biased toward a point of view? |
| How information is obtained | – Was information retrieved firsthand or from other sources? |
| Accuracy | – Does this information compare to other sources? |
| Students may set up a Google account so they can: | – Use a Gmail email account to send their documents to their group members for review and comments, Set up a calendar for due dates of different parts of their assignments, Use the task feature so they can keep track of the report tasks required |
| Q: Why are reports in business important? | A: They provide information that is essential to a business’ success |
| Q: What type of report is a Marketing Plan? | A: A Marketing Plan is an informational report which is a guideline on how to proceed with promotional strategies of a product or service. |
| Q: What type of report is a Feasibility Study? | A Feasibility Study is an analytical report because it provides data and makes a recommendation. |
