| A | B |
|---|
| product mix | The brand name, the various products offered under the brand, and the packaging. |
| product extensions | Items added to a product to make it more attractive to the target market, including guarantees, warranties, and instructional information CDs. |
| product enhancements | Features added to the basic product that satisfy additional needs and wants with the same purchase. |
| product line | A group of similar products with slight variations to satisfy the different needs of consumers. |
| brand | The name, symbol, word, design, or combination of these elements that identifies a product, service, or company. |
| trademark | The legal protection of words and symbols used by a company. |
| licensed brand | A well-known name and/or symbol established by one company and sold for use by another company to promote its products. |
| blue-chip athletes | Individuals who are excellent athletes and demonstrate good character and leadership qualities on and off the field. |
| NCAA | A voluntary organization through which the nation's colleges and universities govern their athletics programs. |
| fringe benefits | Incentives received in addition to a base salary, such as medical insurance, use of an organization's vehicles, paid travel, etc. |
| customizing | Changing a product to fit the needs or wants of a particular market. |
| impromptu | Spontaneous and changing, entertainment based on audience reactions. |
| tiering | Sports channels and specific sports programs will be offered outside the basic cable or satellite package. |
| product life cycle | Four stages in the cycle include introduction, growth, maturity, and decline. |
| skimming price strategy | Introduces new products at a very high price. |
| penetration price strategy | Uses low pricing to help capture a large market share early. |
| positioning | Used by a company to differentiate its products or services from its competitors' products or services. |
