| A | B |
|---|
| Feeling that one has at least a littel political input. | Political Efficacy |
| Politicians form policies based on how they think the public will react | Rule of Anticipated Reactions |
| Percent of eligible voters who vote in a given election. | Turnout |
| Merging subcultures into the mainstream culture | Integration |
| The learning about a culture politically | Political Socialization |
| Citizens' reactions to current, specific issues and events. | Public Opinion |
| Theory that great events of young adulthood permanently color political views. | Political Generations/Generational Effect |
| Range around smaple's results within which the population's opinions likely wfall; usually written as +/-3% | Margin of Error/Sampling Error |
| Portion of a population chosen by random chance. | Random Sample |
| The attempt to mirror the population by having a sample size that mirrors the population based on demographic traits. | Stratified Sampling |
| The selecting of individuals to sample by taking a random interval such as every tenth person. | Systemic Sampling |
| The attempt by media organizations and campaigns to track an election but asking voters who are leaving polling places whom they voted for. | Exit Polling |
| Occurrence that temporariy boasts a presidents' support such as a political convention. | Rally Event |
| Those citizens who follow politics, especially national and international affairs. | Attentive Public |
| The firmness and enthusiasm with which an opinion is held. | Intensity |
| The importance of a political opinion over time. | Durability |
| Locally respected people who influence the views of others. | Opinion Leaders |
| Highly influencetial newspaers and magazines read by eleties and the attentive public. | Elite Media |
| A few big firms that dominate a market. | Oligopoly |
| News incident planned to get media coverage, like a press conference or public appearance. | Media Event |
| Official who already occupies and office. | Incumbent |
| Tendency of frontfunners to gain additional supporters | Bandwagon |
| Pushed by opposing political forces, said to produce apathy. | Cross-Pressured |
| A news story's basic direction and interpretation. | Framing |
| The 1964 decision protecting the media against public officials libel suits. | New York Times vs. Sullivan |
