| A | B |
|---|
| standards of judgment for comparing and evaluating choices | criteria |
| an agency that collects information on how promptly people and businesses pay their bills | credit bureau |
| the quality of finishing what you start | perseverance |
| payment that is a percentage of any money that you win in a lawsuit | contingency fee |
| a willingness to work well with others to reach a common goal | cooperativeness |
| a list of people who buy and use good and services | consumers |
| distribution in which a limited number of outlets in a given geographic area sell a manufacturer’s product | selective distribution |
| data already collected for some purpose other than the current study | secondary data |
| the difference between wants and needs and available resources | scarcity |
| part of a target population that represents the entire population | sample |
