| A | B |
|---|
| Capital items | industrial products that aid in the buyer’s production or operations |
| Materials and parts | raw materials and manufactured materials and parts usually sold directly to industrial users |
| Convenience products | consumer products and services that the customer usually buys frequently, immediately, and with a minimum comparison and buying effort |
| Shopping products | consumer products and services that the customer compares carefully on suitability, quality, price, and style |
| Specialty products | consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort |
| Unsought products | consumer products that the consumer does not know about or knows about but does not normally think of buying |
| Brand licensing | legal licensing agreement for which the licensing company receives a fee, such as a royalty, in return for allowing another company to use its brand/brand mark/trade character. |
| co-branding | combines one or more brands in the manufacture of a product or in the delivery of a service |
| Line Extension | Extending an existing brand name to new forms, colors, sizes, ingredients, or flavors of an existing product category |
| Brand extension | new product categories |
| Multibrands | PepsiCo Soft drink brands |
| mixed-brand | They offer a combination of manufacturer, private distributor, and generic brands |
| Defining Product Identity | Packages are often used to promote an image such as prestige, convenience or status. |
| Providing Information | Give directions for using the product, and information about its contents, product guarantees, nutritional values, or potential hazards |
