| A | B |
|---|
| Meeting Customer’s Needs | Packaging comes in different sizes to meet the needs of different market segments, from individuals to families. |
| Ensuring Safe Use | To encourage customer safety, goods such as non-prescription drugs, cosmetics, and food items are sold in tamper-resistant blisterpacks |
| label | information tag, wrapper, seal, or imprinted message that is attached to a product or its package |
| brand label | gives the brand name, trademark, or logo |
| descriptive label | gives information about the product’s use, construction, care, performance, and other features |
| grade label | states the quality of the product |
| Cause packaging | involves using packages to promote social and political causes |
| Promote and Sell the Product | Attractive, colorful, and visually appealing packages are powerful points-of purchase selling devices |
| National brands | owned and initiated by national manufacturers or by companies that provide services |
| Private distributor brands | are developed and owned by wholesalers and retailers |
| Generic brands | products that do not carry a company identity |
