| A | B |
|---|
| offering a rebate is THIS component of the marketing mix | promotion |
| a recession is an example of THIS factor affecting business | economic |
| process of systematically gathering, recording, and analyzing data concerning a particular marketing problem | marketing research |
| Important provisions of THIS act require the CEO and CFO of corporations to certify the accuracy of financial reports | Sarbanes-Oxley Act |
| Introduction, growth, maturity, decline are the order of THIS | product life cycle |
| everything a company makes of sells is known as this | product mix |
| stage in the evolution of new products in which the product is introduced in a limited way to determine buyers' reactions | test marketing |
| Location is very important in the marketing of THIS type of goods because consumers desire to purchase these goods with a minimum of shopping effort | convenience goods |
| creating a vision for others to follow, establishing corporate values and ethics, and transforming the way an organization does business so that it is more effective and efficient. | Leadership |
| American Glory owned by Walmart or Arizona Jean Co. brand of jeans, owned by JC Penney are examples of this | private brand |
| he first step in this is to set clear and appropriate standards | control process |
| number of units that must be sold for the total revenue to equal the total cost | breakeven quantity |
| strategy of charging the highest possible price for a product during the introduction stage of its life cycle | price skimming |
| line of authority that moves from the top of a hierarchy to the lowest level | chain of command |
| Due to more emphasis on empowerment and more talented and better-educated lower level management, THIS in organizations has increased | span of control |
| Assets = liabilities plus owners' equity | fundamental accounting equation |
| unfavorable balance of trade occurs when the value of imports exceeds THIS value | exports |
| The parts of this financial statement include Assets, liabilities, and owners' equity | balance sheet |
| .S. firms choose to hire skilled and unskilled workers in other countries to produce goods and services, rather than producing them in the United States | offshore outsourcing |
| stock of this corporation is not sold to the general public | closed corporation |
| If assets in a compnay are $100,000 and liabilities are $40,000 then what is owner's equity | $60,000 |
| refers to how quickly an asset can be converted into cash | Liquidity |
| This financial statement reports the profit or loss for the firm over a specified time period | income statement |
| This part of the Civil Rights Act of 1964 prohibits discrimination based on race, religion, sex, creed, or national origin in matters such as hiring, firing, training, and compensation. | Title VII |
| Borrowed money that will be used for more than one year | long-term financing |
