| A | B |
|---|
| BOGO | buy one, get one free |
| Comparitive advertising | advertising that compares two or more similar products |
| comparison shopping | the process of comparing similar products through their features, price, location, etc. |
| conspicuous consumption | buying goods and services not for their intrinsic value but for a purpose of impressing others |
| coupon | an incentive that offers money off or a "free" item if all criteria are met |
| deceptive advertising | advertisements that are deliberately misleading (illegal) |
| defensive advertising | advertisements that are designed to dispute the claims of competitors |
| department store | a retail establishment that sells a variety of products |
| discount | offers a percentage off of a regular priced product |
| exaggeration | (puffery) inflated advertising claims that are based on opinion not fact |
| frequent customer card | a card used by customers to earn rewards at certain establishments |
| impulse buy | when a purchase is made without thought or consideration on the spur of the moment |
| incentive | an action or reward that motivates one to act a certain way |
| influence | something that affects the way you thinkg or act |
| information advertising | advertisements that are designed to educate and inform consumers |
| market research | process of asking customers their opinions to determine likes, dislikes, wants and needs in potential products and services |
| negative incentive | penalty that discourages a behavior (fine, fee) |
| negotiate | to bargain or haggle over terms (price, terms, warranty) |
| outlet/discount store | retail establishment that sells out-of-date, seasonal, discontinued or damaged products |
| persuasive advertising | ads that are designed to appeal to one's emotions |
| positive incentive | reward or other enticement that encourages behavior (prize, wage) |
| rain check | guarantee that you will receive the sale price when more inventory arrives |
| rebate | a partial refund of a purchase price of an item |
| return policy | guidelines a store has for returning purchased merchandise |
| specialty store | retail establishment that carries only a certain type of merchandise |
| thrift/consignment shop | retail establishment that sells used merchandise |
| warehouse club | warehouse that requires membership and sells in bulk |
| warranty | a guarantee by a manufacturer or merchant that a product will do what it was made to do |
