| A | B |
| Analog video | uses a continuous electrical signal to capture footage on a magnetic tape. |
| Digital video | are made up of 1’s and 0’s, binary format, that represent the video image which computers can read. |
| Capture | To record audio, video, or still images as digital data in a file. |
| Frame | a single picture or still shot, that is one of many sequential images that make up video. |
| Frame Rate | The number of video frames displayed per second (FPS). |
| Display Resolution | the number of pixels that can be displayed on a digital screen, usually quoted as width x height. |
| .avi | Created by Microsoft; Uses less compression than MOV or MPEG; Supported by almost all computers using Windows |
| .mov | Developed by Apple Computer; Cross-Platform; Opens with Apple QuickTime |
| .mp4 | Developed by Moving Pictures Expert Group; Compresses well; Commonly used for the Internet |
| .flv | Developed by Adobe Systems; Commonly used to deliver video over the Internet by using Flash Player; Used by YouTube, Hulu, VEVO, etc. |
| Business Card | Small business document that contains contact information used to remember your business |
| Flyer | One page document used to advertise a one-time event |
| Letterhead | Company stationery containing a printed heading |
| Brochure | Used to advertise or provide information more long-term than a flyer |
| Newsletter | Distributed to your target audience on a weekly, monthly or quarterly basis |
| Advertisement | A notice or announcement in a public medium promoting a product, service, or event |
| Magazine layout | The arrangement of graphics and copy in a magazine |
| Infographic | Graphical representation of data or information intended to present complex information quickly and clearly |
| <a href="mailto:johnsmith@aol.com">Email John</a> | Creates an email address |
| <html> </html> | first tag in a page written in HTML |
| <body> </body> | Everything visible on the webpage |
| <h1> </h1> | Largest heading size |
| <h6> </h6> | Smallest heading tag |
| <title> </title> | Information between these appears in the blue bar at top of page |
| <ol> </ol> | Creates a numbered list |
| <ul> </ul> | Creates a bulleted list |
| <li> </li> | Each line in a list contains these |
| <br> | Text goes to the next line |
| <p> </p> | Start a new paragraph |
| <hr> | Creates a horizontal line across the page |
| .html | Extension that is typed at the end of a notepad file to create a webpage. |
| <a href="http://www.belks.com">Belks</a> | Causes Belk's store to be a hyperlink |
| <img src="horse.jpg"> | Causes a picture to appear on the page |
| Serif | Typeface preferred for printed material |
| Sans Serif | Typeface preferred for on-screen display |
| Graphics | Can be used in Multimedia to set a mood or tone or to serve as backgrounds |
| Animation | Used to create simplified illustrations of a simulation |
| Sounds | Could include: music, narrations, sound effects, and original recordings |
| Sampling | Reproducing a continuous sound into digital information |
| Sample Size | The number of bits used to store one sample |
| Sample | Bit or snapshot of information |
| AU | Audio file used on computers running UNIX operating system |
| MP3 | Very compressed file popular for music stored on portable players |
| MIDI | Creating and playing music using synthesizers and sound cards |
| WAV | Format developed by IBM & MS as native format for Windows sound files |
| WMA | Developed by MS to compete with MP3 format |
| AVI | Plays in Windows Media Player - Large file size good for videos stored on computers |
| MOV | Apple format, plays in QuickTime Player, for videos downloaded from the Internet |
| MPEG | For videos on WWW, small files, plays in many players |
| RM | Plays in RealPlayer. For streaming video over the Internet |
| WMV | Developed by MS, Plays in Media Player, Good for streaming video over Internet |
| FLV | Flash Video - Plays in Adobe Flash Player. Small file size. Good for streaming video over Internet |
| Virtual Reality | Can show an environment that surrounds users or a 3-D representation for a demo |
| lossy | some pixels are lost when the image size is reduced |
| graphics | anything on a page that is not actual text |
| color depth | refers to the number of bits per pixel that can be displayed on a computer screen |
| lossless | pixels are not loss as an image size is reduced |
| compression | how an image is stored in order to reduce file size |
| portability | ease at which files are opened, modified, and viewed across software and browsers |
| transparency | allows the background color of an image to be made clear or see through |
| raster graphics | also called bitmap graphics; composed of grids of pixels that have a fixed resolution and cannot be resized without losing image quality |
| GIF | standard graphic format on the web for animation |
| JPEG | high quality, large file size graphics format; used for photos, scanned images |
| BMP (bitmap) | graphics format which is best for editing raster graphics, creating icons and wallpaper |
| PNG | graphics format widely supported by web browsers, replacing GIF and TIFF |
| TIFF | graphics format used to store raw bitmap data such as scanner; high resolution printing and faxes |
| vector graphics | composed of mathematical formulas that define lines, nodes and curves of digital images;retain original images when resized |
| WAV | The standard format for sound on computers running the Windows operating system. |
| Morphing | One image gradually becomes another |
| Keyframe | Shows where the key (most important) actions occur. |
| Streaming | Procedure for transmitting media files so they can start playing as soon as PC receives them |
| .fla | Native format for files created in Adobe Flash |
| Layers | The timeline is divided into these to help organize content and allow them to be edited separately. |
| Stage | Part of animation program window where the animator's content is composed and manipulated |
| Persistence of Vision | Way our eyes retain images for a split second longer than they actually appear |
| Frame (playback) Rate | The rate in frames per second at which the movie can be played |
| Compression | The process of reducing the space required to store data |
| .swf | Exported file format for animation created with Adobe Flash. |
| Playhead | The vertical red marker in the timeline that shows which frame is the current frame. |
| Playback rate | Rate in frames per second at which a movie plays |
| Timeline | Part of the animation program window that organizes and controls content over time using layers and frames |
| Scrubbing | Dragging the playhead across the timeline |
| Tweening | An animation process that creates frames between two keyframes. |