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Chapter 9: Campaigns and Voting Behavior Critical Concepts

AB
NominationBeing officially endorsed by a political party as their candidate for elective office. This generally requires winning a primary, caucus, or the nomination at a convention.
Campaign Strategya candidate's plan to win their election.
National Party Conventionheld every four years these meetings nominate a party's presidential and vice presidential candidates and writes the party's platform.
McGovern-Fraser Commissionthis committee met in 1968 to reform the Democratic party by making it more inclusive.
Superdelegatesparty leaders who are automatically voting members of a party's national convention. The Republicans have few of these delegates as compared to the Democratic party.
Invisible PrimaryThe period before any election or primaries are held, when potential candidates are trying to win support among political elites, potential donors.
Caucussome state parties use this method to determine who they want as a nominee. These meetings include campaign speeches, and negotiations before the attendees decide whom they want to be the nominee.
Presidential Primariesmany states hold these elections, in which a state's voters express their preference for a party's nominee for president. Most delegates to both party's national convention are chosen this way.
FrontloadingStates like to have their state's primary as early as possible, so that it is seen as meaningful.
Party PlatformA political party's positions on the issues the party feels are important.
Direct Mailsending messages through a variety of methods directly to voters.
Campaign Contributionsdonations made directly to a candidate.
Independent Expendituresmoney spent on a political message or candidate. These cannot be coordinated with a candidate's campaign.
Federal Election Campaign Act a 1974 law which put limits on campaign contributions, required disclosure of donor names, and created the Federal Election Commission.a 1974 law which put limits on campaign contributions, required disclosure of donor names, and created the Federal Election Commission.
McCain-Feingold Acta 2002 law that banned soft money contributions, and limited contributions to political parties. it also sought to limit independent "electioneering" before an election, but this provision was found unconstitutional.
Political Action Committeesorganizations that raise money from individuals and then distribute the money to groups the group supports.
Federal Election Commissiona governmental organization that administers and enforces campaign finance laws.
Buckley v. ValeoThe 1974 campaign act sought to limit how much of a candidate's own person money a candidate could spend on a campaign. The decision in this case found that portion of the campaign law unconstitutional.
Soft Moneymoney given to a political party for "party-building" expenses. These contributions were mostly used to indirectly, but clearly, campaign for a candidate.
McConnell v. Federal Election CommissionThis 2003 decision upheld the McCain-Feingold Act's ban on soft money.
527 Groupsorganizations that may take unlimited contributions. They may not directly advocate for the election of a specific candidate. Contributions must be reported to the IRS.
Citizens United v. Federal Election CommissionThis 2010 decision found the limit on electioneering by independent expenditure groups (Super PAC's) under McCain-Feingold to be unconstitutional.
501(c) Groupsorganizations which may receive unlimited contributions and are exempt from reporting them. They cannot spend more than half of their contributions on political activities
Super PACsorganizations which only make independent expenditures. They may take unlimited contributions and spend the money as they wish, as long as they do not coordinate the expenditures with a candidate's campaign.
Selective Perceptionpeople's beliefs guide what they pay attention to and how they interpret events
SuffrageThe legal right to vote.
Political EfficacyThe belief that participating in the political process is important. That each vote is important.
Civic DutyThe belief that in a democracy a citizen should vote.
Voter RegistrationThe system each state has in deciding who can vote.
Motor Voter ActA 1993 federal law requiring that states permit people to register to vote when applying for a driver's license.
Crawford v. Marion County Election Boardupheld a state law requiring voters show a photo ID before being allowed to vote.
Mandate Theory of Electionsthe idea that the winning candidate has the backing of the citizens to carry out the candidate's platform by virtue of winning the election.
Policy Votingdeciding whom to vote for based on policy preferences and a candidate's position on the issues
Electoral CollegeIn America, we vote indirectly for the president. We really vote for electors who them vote for the president. These electors must vote as the majority voted in the state they represent.
Battleground Statesthose states where the choice for president is not clear cut before the election.
Gerrymanderingredrawing election districts to help one party and hinder the other.


Mr.
Franklin High School
Franklin, WI

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