| A | B |
|---|
| zoning | the city's plan for land use and the accompanying rules and regulations that enforce that use |
| draw area | how far your customers will go to get to your location |
| pedestrian traffic | the number of people walking in the area of your restaurant |
| trade radius | also known as "draw area" |
| Chamber of Commerce | a local or regional public economic development organization that helps promote local businesses |
| shop | a process that involves visiting some of your competitors to analyze their operations and guess at their profit |
| traffic | the number of vehicles or pedestrians passing by your restaurant |
| mean income | the average income of a resident of an area, calculated by dividing the total income of all residents by the total number of residents |
| median income | the level of income in an area, above which half the residents fall and below which half the residents fall |
| lease | a contract that allows you to use another person's property by paying rent |
| return on investment (ROI) | what your restaurant earns back after your investment and all costs of doing business |
| municipal services | utilities (gas, electricity), trash collection, water and sewer, fire hydrants, and protection by police and the fire department |
