| A | B |
|---|
| Public Service Announcement (PSA) | Print advertisement or broadcast commercial on TV or Radio, intended to change attitudes by raising awareness about specific issues |
| Resources | Anything that can be utilized to meet an objective. It can include human capital, money, time, emotion and more |
| Social Capital | Personal investment of time through social interactions that builds trust and enables participants to act together more effectively to pursue shared objectives |
| Spending Plan | An income and expense statement sometimes referred to as a budget which records both planned and actual income and expenses over a period of time |
| Time Utility | Concept that refers to satisfaction received from time given up |
| Social Enterprise | An organization that applies commercial strategies to maximize improvements in human and environmental well‐being, rather than maximizing profits for shareholders. |
| Trade Off | Giving up one thing for another |
| Unhealthy Giving | Produces diminished well‐being for both the giver and the receiver. |
| Utility | Measure of satisfaction |
| Value | A fundamental belief or practice about what is desirable, worthwhile, and important to an individual |
| Well-Being | Feeling good about one’s life |
