| A | B |
|---|
| FIFA | International governing body for soccer |
| Joint Venture | Business project in which two or more organizations are working together to share costs and profits |
| globalization | international economic relationships with goods and services |
| niche travel | Recreational travel for special interests |
| Indirect economic impact | determined by the multiplier effect($ spent on local G & S) |
| Direct economic impact | total of new spending resulting from an attraction or event |
| culture | shared history, beliefs, customs, and traditions of a group of people |
| box office | U.S. film market's income from ticket sales is referred to as THIS |
| China | Piracy is a particular problem for the film industry in THIS country |
| international marketing | One of the best strategies for growing a sports or entertainment business is to consider THIS |
| polyglots | People who speak many languages |
| censorship | act of altering or editing media that is considered objectionable |
| Culturally diverse | marketplace in North America has become very THIS due to the number of different cultures represented here |
| Indirect | THIS type of economic impact is determined by the multiplier effect |
| the Olympics | steps in the host selection process for THIS include:examination of the potential host city's infastructure, visits by the selection committee, an elaborate marketing campaign |
| Hispanic Americans | Marketers in the United States have found MANY opportunities to connect with THIS ethnic group in the US |
| Ecotourism | Responsible travel to natural areas that conserves the environment and sustains the well being of the local people |
| Facebook | THIS company has been working hard to provide social media access to people in developing countries who lack access to smartphones |
| Gender equity | When the number of opportunities for men and women is roughly the same |
| Title IX | amendment to federal education law prohibits discrimination against females in school sports |
| Olympics | Unfortunately, political situations MUST BE taken into account when deciding on the host city for THIS |
| Major League Baseball | American professional sports league often seeks out players from Latin America |
| Multigenerationalism | satisfying the needs of several generations of a family |
| Golf | One major global trend in recent years is the growth of this sport in China |
| SXSW | annual music business convention showcases culturally diverse music from around the world |
| Shanghai | A Disney resort was scheduled to open here in 2015 |
| Women's | THESE sports do not yet attract audiences equal to men's sports |
| piracy | theft of copyrighted material |
