| A | B |
|---|
| Discourse | The use of language within a community which shares common beliefs and codes |
| Dominant discourse | Particular ideological beliefs, created by those in power, which are widely prevalent and accepted |
| Alternate discourse | Ideological beliefs that challenge the dominant ideology introducing a different perspective |
| Mainstream | the most common current in a culture or society |
| Sub culture or counter-culture | Practices that seek to challenge and often undermine the dominant mainstream culture in a society or community |
| Ideology | a common set of beliefs or values held by a group of people |
| Mass media | Various technologies that aim at reaching a mass audience |
| Modality | Use of modal verbs to indicate possibility, ability, likelihood, certitude, permissibility, prohibition, etc. |
| Nominalization | Transformation of verbs and adjectives into nouns |
| New media | Interactive forms of communication using the internet |
| Bias | an inclination towards a particular 'reading' or perspective in a text |
| Lexical cohesion | A linguistic device that helps bring cohesion to a text |
| Lexical mapping | Mapping of vocabulary to meaning and locating vocabulary in a broader semantic field, looking at both denotation and connotation |
| News values | a set of categorizations about how the world works and the beliefs that structure it |
| Register | a particular type of language used for a particular purpose or in a particular context |
| Intensifier | modifiers which do not contribute to the meaning of the clause, but add emotion to the word that they modify |
| ethos | how a speaker can convince an audience through a demonstration of their character |
| pathos | the creation of or appeal to emotion |
| logos | an appeal through the use of the word; logical; facts; statistics, etc. |
| rhetoric | the ability to see what is persuasive in an act of communication |
| connotation | an idea or feeling that a word invokes in addition to its literal or primary meaning |
| denotation | the literal meaning of a word |
| cluster | a grouping of distinct textual or graphic elements that convey an idea more strongly than when taken in isolation |
| convergence | refers to the tendency for disparate technological devices, as they develop, to perform similar tasks |
| media convergence | refers to the ability of a single device to stream very different types of signals from voice and video to simple texts and data |
| Medium | the means or instrument of communication |
| Media | the broad collection of institutions that, through a variety of means to communicate information to the public |
| communicative act | a term used to describe any process that demands an engagement between two or more parties involving reception, interpretation, and response |
| text | an object that functions as part of a communicative act |
| text types | the almost limitless range of texts that can be a part of a communicative act |
| syntax | the arrangement of words and phrases to create well-formed sentences in a language |
| agent | the doer of an action, typically expressed as the subject of an active verb or in a by phrase with a passive verb |
| agent deletion | refers to the conversion of an active pattern to passive voice which results in the agent of the process being omitted or backgrounded |
| modal verbs | an auxiliary verb that expresses necessity or possibility |
| colloquial language | refers to words or expressions used in ordinary language by common people |
| wordplay | the witty exploitation of the meanings and ambiguities of words, especially in puns |
