| A | B |
|---|
| brand | name, symbol, word, design or combination of these elements that identifies a product, service, or company. |
| NCAA | THIS organization dictates the dollar limits that colleges can pay coaches, can put teams on probation |
| blue-chip | Athletes who are highly talented and demonstrate good character and leadership qualities |
| positioning | Companies can use various __________ strategies, such as price and quality or features and benefits |
| skimming price strategy | introduces a new product at a very high price |
| product extensions | items offered in addition to the product to make it more attractive to the target market. |
| Salaries | THESE for the players in the for the WBNA and NBA are NOT equal. |
| product line | THIS can include similar products in different quality categories, in different flavors, in different packaging |
| nonrecognition | first stage of brand recognition |
| personal "brand." | Joining an organization such as DECA is one way a student can build his or her own one of THESE |
| trademark | the legal protection of words and symbols used by a company. |
| Product Life Cycle | THIS includes the introduction, growth, maturity, and decline stages. |
| Tangible parts | physical features that can be seen and felt. |
| modernized | When a product is marketed as "new and improved," it is being THIS or altered in an attempt to re-ignite consumer interest in it |
| Maturity | Sales level off or slow down during THIS stage of the product life cycle |
| Winning | The bottom line for college sports |
| positioning | strategy used by a company to distinguish its products or services from those of its competitors |
| GPS system | an example of a product enhancement for a new vehicle |
| decline | final stage of the product life cycle. |
| introduction | product is somewhat of a novelty in THIS stage |
| Fringe Benefits | THESE are incentives received in addition to the base salary. |
| product extensions | warranties, guarantees, &product information CDs are all examples of THESE |
| product mix | components include the product line, packaging, and brand development |
| brand recognition | nonregcognition, rejection, recognition, preference, and insistence are all stage of THIS |
| college | Some states are considering legislation to pay THESE athletes. |
| product line | group of similar products with slight variations to satisfy the different needs of consumers. |
| teams | Top college football and basketball coaches are paid million-dollar salaries to produce winning ones of THESE |
| regionalizes | When a business does THIS to a product, it commits the product to a location where it is the most popular and profitable. |
| Women's | Although THIS U.S. Soccer Team won in the World Cup Soccer Championship in 1991, it didn't even make big headlines in the sports pages |
| enhancements | features added to the basic product that satisfy additional needs and wants with the same purchase |
