| A | B |
|---|
| integrated | it is involved in all important business decisions |
| market opportunities | include new markets as well as ways to improve a company's offerings in current markets |
| strategy | a plan that identifies how a company expects to achieve its goals |
| market segment | a group of similar consumers within a larger market |
| market opportunity analysis | studying and prioritizing market segments to locate the best potential based on demand and competition |
| target market | a clearly defined segment of the market to which a business wants to appeal |
| marketing mix | a blend of the four marketing elements - product, place, price, and promotion |
| decision | a choice among alternatives |
