| A | B |
|---|
| Advertising | similar to promoting but generally considered more long-term; paid for by the company |
| Banner Advertisements | advertisements on a website; usually shaped as rectangles |
| Bugs | problems which occur when the website does not function as expected |
| Cascading Style Sheets (CSS) | language which formats and styles text on a website |
| xtensible Markup Language (XML) | programming language allowing computer applications to talk to each other |
| Font | typeface of letters displayed on a computer |
| Hypertext Markup Language (HTML) | programming language used by pages on the World Wide Web |
| Key Word | word or phrase used to find Web pages in a search engine |
| Layout | how one lays out a Web page with images and text |
| Links | mechanisms through which pages connect to each other |
| Adobe® Flash® | omputer program which produces animations and navigation interfaces for websites; good for creating dynamic content on websites |
| Navigation Menus | areas allowing users to traverse a website; usually located on the top or left-hand side of a website |
| Structured Query Language (SQL) | programming language which "talks" to databases |
| RSS (Really Simple Syndication) | format for displaying constant feeds information such as news, sports scores and website updates; generated automatically and then can be presented on a website |
| Search Box | allows a user to search within your site, much like using a search engine like Yahoo.com; involves programming the search engine into the Web page |
| Search Engine Optimization | ractice of getting a website to rank highly on the list of search engine results |
| Search Engine | website which searches the Internet for key words; for example Google.com, Yahoo.com and Live.com |
| Site Map | matrix-like visuals of a website and its links; can be used by customers to navigate a website; can be used by businesses to plan a website |
| Title Bar | located at the top of a Web browser; usually the title of the website; may include the name of the Web page; may also include a short description; used as titles in bookmarks and favorites |
| Web Host | a company which facilitates placing websites online and delivers the data to and from computers |
