 |
Java Games: Flashcards, matching, concentration, and word search. |
 |
|
| A | B |
|---|
| economic utilities | add value to a product |
| form utility | changing raw materials |
| place utility | customer can get product |
| time utility | available at a certain time |
| possession utility | exchange of product for $ |
| information utility | customer communication |
| customer | buy a product |
| consumer | uses a product |
| value | personal satisfaction |
| market | group of potential customers |
| mass marketing | universal appeal |
| market segmentation | groups of people sharing interests |
| geographics | where you live |
| demographics | age, gender, income |
| psychographics | lifestyle |
| product benefits | appeal to a small group |
| customer profile | combination of geo, demo, psycho |
|
|
|
|
|
Business Teacher |
Waimea High School |
| Waimea, HI |
|
|
|
|
|
| |
