| A | B |
| Primary Reinforcer | stimulus that is naturally rewarding such as food or water |
| secondary reinforcer | stimulus such as money that becomes rewarding through its link with a primary reinforcer |
| Social learning | process of altering behavior by observing an imitating the behavior of others |
| cognitive map | a mental picture of spatial relationships |
| reinforcement | stimulus or event that follows a response and increases the likelihood that the response will be repeated |
| learned helplessness | condition in which repeated attempts to control a situation fail resulting in a belief that the situation is uncontrollable and the person becomes lazy or helpless |
| Extinction | gradual disappearance of a conditioned stimulus |
| modeling | learning by imitating others, copy behavior |
| conditioned response | learned response to a conditioned stimulus |
| operant conditioning | learning process through which the strength of a behavior is modified by reinforcement or punishment |