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| Market Share | the percentage of total sales of a product or service that a company expects to capture in relation to its competitors. |
| ethical dilemma | THIS occurs when one must choose between two equally moral principles |
| league agreement | marketing mix and distribution of professional sports games is controlled by THIS |
| winning | popularity of teams and sports figures is based upon THIS |
| Price points | the range of prices charged for a category of merchandise |
| comparative advantage | he capability to produce products or services more efficiently and economically than the competition. |
| algorithm | A detailed set of instructions on how to sort data |
| blue-chip athletes | Athletes who are highly talented and demonstrate good character and leadership qualities |
| Accidentally | Gross impressions are planned and DO NOT happend this way |
| limited resources | Because people have limited time and money to spend on entertainment, they must make decisions about how to spend THESE |
| Benefits | Marketers often group consumers based on THESE derived from products or services |
| gender equality | IF an event has THIS, the number of opportunities for men and women is roughly the same. |
| children | Young families often spend entertainment dollars to attend sporting events for THESE |
| introduction | A product is somewhat of a novelty in THIS product life cycle stage |
| marketing | Two major goals of THIS are to determine what consumers want and how much they are willing to pay |
| Entertainment | whatever people are willing to spend their money and spare time viewing |
| trademark | legal protection of words and symbols used by a company. |
| joint venture | A business project in which two or more organizations work together and share the costs and profits |
| Radio | THIS is an audio media form of communication, has a unique place in the minds and hearts of sports fans and music lovers, requires inexpensive equipment and is readily available |
| culture | Specific sports, music, dancing, entertainment, and celebrations can be considered part of THIS |
| cable bundle | A group of TV channels sold as a package for one monthly price |
| client-side researcher | staff researchers work with external research agencies |
| soccer | Playing in the World Cup can have a major financial impact on THIS industry in a nation |
| product | what a business offers customers to satisfy needs |
| product life-cycle | includes the introduction, growth, maturity, and decline stages. |
| benefits derived | the value that people believe they receive from a product or service. |
| cart-reminder | THIS email reminds customers of incomplete purchases they have left in an online shopping cart |
| political situations | In addition to physical locations, infrasstructure and marketing campaigns when deciding the host city for the Olympics, THESE are also taken into account |
| Emotional | THESE types of purchases are NOT likely to occur when someone is on a very tight budget |
| balance sheet | shows assets, liabilities, and net worth. |
| equal | Salaries for the WBNA and NBA are NOT THIS |
| Golf | One major global trend in recent years is the growth of this sport in China. |
| culturally | The marketplace in North America has become very diverse in THIS way |
| hard data | Statistics gathered through valid research |
| channels of distribution | THIS include all of the businesses through which products or services pass on the way to the consumer. |
| concessions | One of the responsibilities of the event facility for a live sporting event is to provide THIS |
| promotion and advertising | Early television took THIS to a new level |
| implement and evaluate the results | final step for marketing research |
| DATA | Today, most advertisers rely heavily on THIS in order to determine which TV programs potential viewers will watch. |
| Discover and define the problem | first step in marketing research |
| Maslows Hierarchy | includes the five major human areas of need. |
| Nielsen | THIS company can track the number of people who have seen an advertisement |
| Bootstrapping | Building a company without outside assistance |
| Title IX | What amendment to federal education law prohibits discrimination against females in school sports |
| Selling | any direct and personal communication with customers to assess and satisfy their needs |
| ethics | perception exists among the general public that sports and entertainment celebrities no longer value THESE |
| principles | rules and codes of conduct on which ethical behavior |
| product | first step in marketing a product is to determine who specifically the customer is for THIS |
| Fringe benefits | incentives received in addition to the base salary |
| box office | U.S. film market's income from ticket sales |
| improvements | Marketing information collected from customers can be used by businesses to help make needed THESE |
| product extensions | items offered in addition to the product to make it more attractive to the target market |
| discretionary | During a recession there is LESS of THIS type of income |
| demographics | include the age range, marital status, gender, and income level of individuals in a group |
| discover and define the problem | first step for marketing research |
| data mining | involves the use of powerful computers to “dig up” data needed for decision making. |
| ethical | THIS behavior involves acting in a mature, responsible manner |
| mark up | The amount that is added to the cost of an item for sale to cover operating expenses and allow for a profit |
| disruptive technologies | New technologies that change existing forms of communication channels |
| recreational sports | participation in THIS can be expensive, depends upon the public facilities provided and is directly reated to household income |
