| A | B |
|---|
| hyperinflation | Rapidly rising prices that are out of control |
| cost-push inflation | Rising prices as a result of rising production costs |
| pyramid scheme | An illegal multilevel marketing gimmick that promises members commissions from their own sales as well as from the sales of other members they recruit |
| cost-plus pricing | Setting a price based on production costs plus a markup |
| comparison shopping | Checking prices, brands, and quality among several sellers to make sure you are getting the best deal |
| gross domestic product (GDP) | The value of all goods and services produced in a country in a given time period |
| low-balling | Advertising a product or service at a low price to lure in customers and then persuading them that additional products or services are needed |
| value-based pricing | Setting a price based on how much consumers are willing to pay |
| inflation | An increase in the general level of prices for goods and services |
| time value of money | A concept that says a dollar you receive in the future will be worth less than a dollar you receive today |
| space-shifting | Storing media on one device to be accessed from another place through another device |
| economizing | Saving as much as possible and spending money only when necessary |
| markup | The percentage amount added to production cost to obtain the price of an item |
| advertising | Informing consumers about products and encouraging them to buy |
| deflation | A decrease in the general level of prices for goods and services |
| time-shifting | Recording video or audio for later viewing or listening |
| deception | False or misleading claims made about the quality, price, or purpose of a particular product |
| demand-pull inflation | Rising prices as a result of consumers wanting to buy more goods and services than producers supply |
| rational buying | The process of selecting goods and services based on need, want, and logical choices |
| optimizing | Getting the highest value for the money spent |
| target audience | A specific consumer group who are likely to buy a product |
