| A | B |
|---|
| executive summary | a brief account of the key points in the business plan |
| company description | a potential business owner's qualifications and those of any partners |
| product and services plan | a description that provides an outline of a business |
| vision / mission statements | statements taht establish the scope and purpose of a company |
| industry overview | research of the potential businesses industry |
| market analysis | research of the potential customer's profile |
| competitive analysis | an analysis of the businesses advantage over its competitors |
| marketing plan | how a company will make customers aware of its products/services |
| operational plan | a plan of the business processes that result in production and delivery of the product or service |
| organizational plan | how the company will be ran |
| financial plan | a plan presenting financial forecasts for the business |
| growth plan | looks at how the business will expand in the future |
| contingency plan | looks at likely risks to the business |
| cover page | the first page |
| title page | the second page |
| table of contents | a list detailing the components of the business plan |
| supporting documents | additional info and documents relevant to the business |
