| A | B |
|---|
| Round Robin | everyone plays each other at least one time |
| Double Elimination | teams must lose twice, after one loss they move into losers bracket |
| Single Elimination | when you lose you no longer play in the tournament |
| Production Schedule | the management and allocation of resources, events and processes to create goods and services |
| Project Plan | a specific plan for accomplishing a project’s objectives |
| Project Manager | person who plans and completes |
| Stakeholder | Benefit from successful project completion |
| Participants | Role in the project as authority figures, team members, experts/consultants, or support services personnel |
| Marketing Information | data collected from internal or external sources or from marketing research |
| Facts | something that actually exists; reality; truth |
| Estimates | an approximate judgment or careful calculation about the impact of a product |
| Predictions | a forecast of something to happen |
| Relationships | what happens to products, estimates or predictions based on changes |
| Primary Sources | sources are original materials |
| Secondary Sources | information generated after reviewing primary data; conclusions you make from primary data |
| Internal | within organization info |
| External | outside organization info |
| Qualitative Data | deals with descriptions; data can be observed but not measured |
| Quantitative Data | deals with numbers; data which can be measured |
| Survey method | a research technique in which information is gathered from people through the use of surveys or questionnaires |
| Observation method | a research technique in which the actions of people are watched and recorded either by cameras or observers |
| Experimental method | a research technique in which a researcher observes the results of changing one or more marketing variables while keeping certain other variables constant under controlled conditions |
