| A | B |
|---|
| relationship between the quantity of a product that consumers are willing and able to purchase: and the price | Demand |
| full time staff person of the city hosting the event and/or venue who works with the event’s sponsors to plan the event | Event Coordinator |
| US government agency whose principal mission is the promotion of consumer protection and competitive business practices | FTC |
| a person’s public expression of approval or support for a product or service | Endorsement |
| the amount of money individuals have available to spend after paying for the necessities of the life and other fixed expenses, such as housing and car payments | Discretionary Income |
| the ups and downs of the economy, also called the business cycle | Economic Cycle |
| the use of powerful computer to “dig up” data needed to make decisions | Data Mining |
| The number of times a targeted customer is exposed to the media | Frequency |
| the locations and methods used to make products available to customers | Distribution |
| a system of deciding what is right or wrong in a reasoned and impartial manner | Ethics |
