| A | B |
| communications | process of transferring information |
| barriers | disrupts communications |
| professionalism | performing with purpose and pride |
| "you" attitude | audience-centered approach |
| audience-centered approach | get message over to those receiving the communications |
| channels | systems to deliver messages |
| copyright | legal protection for creative ideas |
| ethics | principles that govern behavior |
| ethical dilemma | making choice when there is no right or wrong |
| ethical communications | includes all relevant information |
| contract | legally binding between two parties |
| code of ethics | written guideines for employees |
| feedback | receivers share quality and effectiveness of message |
| perception | awareness of reality |
| social communication model | passive audience emplowered to participate fully |
| stakeholders | groups affected by company's actions |
| encoding | putting an idea into a message |
| information overload | people receive more infor than they can process |
| formal commincation network | channels that flow by lines of command |
| informal communication network | grapevine or rumor mill |