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BUS COMM Chapter 1 -

AB
communicationsprocess of transferring information
barriersdisrupts communications
professionalismperforming with purpose and pride
"you" attitudeaudience-centered approach
audience-centered approachget message over to those receiving the communications
channelssystems to deliver messages
copyrightlegal protection for creative ideas
ethicsprinciples that govern behavior
ethical dilemmamaking choice when there is no right or wrong
ethical communicationsincludes all relevant information
contractlegally binding between two parties
code of ethicswritten guideines for employees
feedbackreceivers share quality and effectiveness of message
perceptionawareness of reality
social communication modelpassive audience emplowered to participate fully
stakeholdersgroups affected by company's actions
encodingputting an idea into a message
information overloadpeople receive more infor than they can process
formal commincation networkchannels that flow by lines of command
informal communication networkgrapevine or rumor mill


kmurphy@clevelandschools.org
Cleveland High
TN

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