| A | B |
|---|
| Communication | ...is the transmission of a message from a source to a receiver. |
| Feedback | ...is the response you get from viewers of your content in the form of approval or outrage (shared lately online). |
| Interpersonal Communication | ...communication between two or more people. |
| Encoding Messages | ...is the process of putting together a message for your viewers; speaking, writing, taking photos, making videos are all engoding. |
| Decoding Messages | ...the act of listening, reading, analyzing, and watching content are all how messages are taken in and interpreted. |
| Noise | ...is anything that interfers with successful communication--more than any loud music or sound--including false information, bais, etc. |
| Medium | ...is the format in which your message is shared; an article, a book, a podcast, a video online, a broadcast, etc. |
| Mass Media | ...is any message that is shared to a large audience for decoding, including messages sent through broadcast television, radio, podcast, magazines, newspapers, etc. |
| Twitter | ...is a prominent social media site that may be considered a new form of "mass media" because audiences are growing on these platforms |
| Mass Communication | ...is the process of creaitng and sharing meaningful messages through mass media outlets in order to connect with an audience. |
| Inferential Feedback | ...is feedback that is indirect, including the number of viewers that watched a program. These are statistics and not comments/responses. |
| Culture | ...is the learned, socially acquired traditions and lifestyles of the members of a society, including their patterened, repetitive ways of thinking, feeling, and acting. |
| Dominant Culture | ...one culture that seems to control the majority of media and perspectives shared. |
| Bounded Culture | ...minority cultures represented by smaller outlets in the media trying to break into the market in a bigger way. |
| Media Literacy | ...is the ability to effectively and efficiently understand and use any form of mediated communication. |
| Preliterate Cultures | ...are those that are without a written language; all communications must be face-to-face. |
| Literacy | ...is the ability to effectively and efficiently understand and use written symbols. |
| Printing Press | ...was an invention that allowed for the mass production of written text and symbols to make handwritten or hand-copied materiasl available to a larger audience. |
| Third-Person Effect | ...is the common attitude that others are influenced by mediaces but that we are not. The idea that you are firm in your understanding and uneffected by what you see around you. |
| Production Values | ...are the choices for lighting, editing, special effects, music, camera angles, locations, size, placement, and design elements associated with any media or mass media message. |
