| A | B |
|---|
| direct approach | start with main idea; then include evidence |
| free writing | write whatever comes to mind |
| general purpose | broad intent of the message |
| indirect approach | start with evidence; then present idea |
| journalistic approach | verifying 5 W's and how |
| letters | written messages sent to customers |
| main idea | specific statement |
| memos | brief printed documents used for routine information |
| scope | range of information in message |
| specific purpose | what you want to accomplish with the message |
| topic | overall subject |
