| A | B |
| abstract word | expresses a broad concept |
| active voice | sentence structure where subject performs an action |
| bias-free language | avoids words/phrases that categorize people |
| complex sentence | sentence expressing one main thought and a subordinate clause |
| compound sentence | two main clauses usually joined by and, but, or or |
| compound-complex sentence | two main clauses and a subordinate clause |
| concrete word | represents touch, see, or visualize |
| connotative meaning | all feelings/associations evoked by a word |
| conversational tone | plain language; sounds businesslike |
| credibility | reliabile or trust |
| denotative meaning | lliteral/dictionary definition |
| euphemisms | words/phrases expressing milder thought |
| passive voice | subject receives the action |
| simple sentence | one main clause |
| style | words and manner used and the way the paragraph is built |
| tone | impression created by your style |
| topic sentence | introduces the topic of the paragraph |
| transitions | words/phrases that tie ideas together |