| A | B |
|---|
| body text | the main content of the newsleter |
| byline | identifies the author of the article |
| columns | vertically oriented blocks of text with short line lengths |
| drop cap | sets the 1st letter of the 1st word in a paragraph in a larger font size |
| em space | space as wide as the point size of the type |
| folio | contains publishing information that changes from issue to issue |
| graphic image | pictures or clip art added to support points |
| gutter | space added to inside margins to accommodate binding |
| headline | organizes text and describes content of an article |
| mirror margins | created when two facing pages are equal to each other |
| nameplate | known as a banner; identifies the newsletter |
| orphan | single line by itself at the bottom of page |
| rivers | white space caused by text that are too widely spaced |
| self-mailer | document that can be mailed w/out an envelope |
| subhead | organizes text and expands headlines |
| subtitle | emphasizes the purpose of the newsletter and/or identifies the audience |
| tombstoning | occurs when headings display side by side in adjacent columns |
| widow | single line that is pushed to top of the next page |
