| A | B |
|---|
| Assymmetrical | Contemporary design in which contrasting elements of unequal weight and proportion are positioned on a page to acheive balance. |
| White Space | Areas in a document where no text or graphics appear. |
| Alignment | A method used to establish a strong visual connection between elements on a page |
| Color | Use this design technique to help organize ideas, highlight important information, provide focus and consistency, and to reinforce an organization's identity. |
| Grid | The underlying structure of a page layout |
| Directional Flow | Positioning elements in such a way that the reader's eyes are drawn through the text and to particular words or images that the designer wishes to emphasize. |
| Focal Point | An element that draws the reader's eyes to a particular location in a document. |
| Thumbnail Sketch | A preliminary rough draft of the layout and design of a document. |
| Consistency | Uniformity among specific design elements in a publication. |
| Proportion | The sizing of various elements so that all parts relate to the whole. |
| Contrast | The difference between varying degrees of lightness and darkness on the page. |
| One-Column | Common page layout used for more formal, conservative documents. |
| Symmetrical | Type of balance achieved by evenly distributing similar elements of equal weight on a page. |
