| A | B |
|---|
| quantity discount | Offered to customers who buy large quantities |
| Seasonal discount | Offered to customers who buy during times of the year when sales are normally low. |
| Cash discount | Offered to customers who pay cash rather than using credit or who pay their credit accounts quickly. |
| Trade discount | reduction in price offered to businesses at various levels in a channel of distribution (wholesalers and retailers) |
| Trade-in allowance | Reduction in price in exchange for the customer's old product when a new one is purchased. |
| Advertising allowance | Price reduction or cash payment given to channel members who participate in advertising the product. |
| Coupon | Price reduction offered by a channel member through a printed promotional certificate. |
| Rebate | Specific amount of money returned to the customer after a purchase is made. |
