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| A unique characteristic of the sports industry is that it seeks to attract markets that will perform which action? | Include spectators and participants |
| Surrounding communities benefit from professional sports teams by which action occurring? | attracting tourist dollars |
| The chamber of commerce for a large city estimated the income for the city generated by the sales tax, parking fees, and food service tax collected as a result of a rock concert. This is an example of which impact? | Fiscal |
| Which is a characteristic of the sports or even industry? | Provides products that are different for each consumer |
| When a professional football expansion team is established in a community, which economic impact might happen? | increased job creation and more consumer spending |
| The core benefits to consumers who purchase sports products include entertainment, health and which other component | achievement |
| A characteristic of an event that is produced and consumed how? | at the same time |
| One characteristic of even marketing involves promoting and selling which product or service? | unique experience |
| Promoting and selling an intangible product that is immediately consumed and consumed and cannot be resold is a unique characteristic of which type of marketing? | event |
| Which persons help create the excitement and enthusiasm that make the games what they are? | spectators |
| One of the main differences between professional and amateur athletes is that for professionals, the game is often what to the players? | their occupation |
| Which is an example of promoting a sports event? | Distributing information about a NASCAR race |
| For a sports organization, which marketing activities involve responsibility for licensing activities? | merchandising |
| A person responsible for matching up corporations with events that reach his or her target market has a career in which area? | sponsorship management |
| Which marketing activities involve writing press releases and organizing news conferences for a sports organization? | media relations |
| A high school basketball team participated in the state championship game last year. It did NOT participate in the play-off games this year. This is an example of which sports or even product? | inconsistent |
| What are MOST sports or event products classified as? | a combination of goods and services |
| Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. What does this branding exemplify? | image |
| Jacob started training for the Boston Marathon several months ago. He was also happy when he finished the marathon in record time. In this situation, Jacob was motivated to run in the marathon for personal growth. Which is the MOST LIKELY result? | A sense of pride and accomplishment |
| Approximately 85% of season ticket holders for a sports organization live or work within 2 hours of the home playing field of the team. What factor motivates the decision to buy season tickets? | The geographic location of the stadium |
| Ryan loves baseball and plays year-round in several community leagues. he is very goal-oriented, focused, and is out to win every game. In this situation , why does Ryan participate in sports? | He is very competitive by nature |
| Sarah goes to an exercise class twice a week at a local gym. She participates in the class to maintain a healthy lifestyle and to catch up with her friends. What motivates Sarah to attend the exercise class? | Personal improvement and social facilitation |
| Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by which value of the game? | entertainment |
| When designing an even program for a charity event, it is important to perform which action? | acknowledge the event sponsors |
| What should be included in an event program if it is longer than 4 pages? | Table of contents |
| Which is an example of a celebrity endorsing an event simply by being associated with it? | Attending a grand opening |
| Which is a primary reson that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas? | help pay for construction expenses |
| A primary reason that large businesses purchase the naming rights to a new sports or even facility is due to which situation? | it provides exclusivity and has potential to maximize exposure |
| Which is an example of a licensed product? | NASCAR earrings |
| A sports or an even organization will use a team name, mascot and logo as important elements to create and maintain which promotion effort? | brand awareness |
| The ultimate purpose of branding in sports or even marketing is to achieve which action? | encourage sales |
| A celebrity appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is and example of which activity? | cross-promotion |
| What are royalties? | a percentage of actual sales |
| Which is the basis of the licensing process | trademarked property |
| Which statement is true regarding sports marketing? | The distribution of licensed sports apparel is an effective way to create team and brand awareness |
| What might a sports organization offer a business to encourage that business to sponsor an event | naming rights |
| What is a celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial giving | a testimony |
| Sports marketers have an ADVANTAGE over all other types of licencors in the international marketplace due to which situation? | sports are universally appealing |
| Team-related factors that affect brand equity include which components? | performance, coaches, and start athletes |
| Athletes are often considered to be particularly effective promoting products related to which of their areas? | sport |
| The relationship between a sponsor and a sports entity is often described as which type? | a partnership |
| Mask Co. set up a hospitality tent outside the Olympics arena. its goal was to encourage patrons to view it as an Olympics sponsor even though it had NOT paid sponsorship fees. This is an example of which type of marketing? | ambush |
| If Coca-Cola is the only soft-drink sponsor of a person's favorite team, the role of Coca-Cola exemplifies which type of sponsor? | Exclusive |
| NASCAR fans demonstrate which activity when they list the sponsors featured on the car or clothing of their favorite driver? | brand recognition |
| Information about sponsorship, cost, marketing opportunities, and audience demographics appearing together is an example of which situation? | inclusion in a sponsorship proposal |
| Which are the MOST important considerations when designing a logo for a basketball team? | team colors and team name |
| What rule of thumb will help sports or event marketers develop a memorable logo? | it should be clear and simple |
| What do some professional sports teams do to promote renewed interest in a team that is losing support from fans? | redesign logo |
| Which is a characteristic of an effective logo for a sport or an event? | timeless |
| An organization that embeds special watermarks into its ticket design is intending to accomplish which goal? | discourage counterfeiting of tickets. |
