| A | B |
| claim | a statement that can be argued, defended, and/or supported |
| ethos | evidence that is meant to build trust with an audience (often quoted words or experts) |
| pathos | evidence that makes an appeal to an audience’s emotions or opinions |
| logos | evidence made up of facts, numbers, & statistics |
| counterclaim | the opposing viewpoint (the other side’s claim) |
| counterargument | counterclaim + rebuttal |
| argument writing | writing built on facts and opinions |
| persuasive writing | writing built on opinions only |
| fact | a statement that can be proven true by research or observation |
| opinion | a statement that cannot be proven true or false; it is based on beliefs |
| evidence | details to support a claim |
| informed opinion | an opinion supported by facts |
| bias | slanting facts to reflect an opinion |
| rebuttal | evidence to disprove the opposing viewpoint |