Java Games: Flashcards, matching, concentration, and word search.

SEM Unit 2, 2.03-2.06

When or how should a professional soccer league obtain information about its fans in order to learn about the needs and wants of a target market?In a proactive and systematic manner
What kind of goals should sports or event marketers set if they have the appropriate data?Realistic
Sporting goods businesses often gather marketing information to accomplish which action?Identify trends
What is one way that sports or event marketers use marketing information?To develop new products
Which is an example of a secondary source of data that a sports or an event marketer can obtain internally?Sales report
Which is a secondary source of information for a sport or an event?Demographic reports
A sports or an event organization that wants to obtain information about the population in a certain geographic location might use which source?Government sources
To know what websites and advertisements visitors see, sports and event e-marketers would check which component?Clickstream data
Which internal records might a business use to analyze information regarding customer satisfaction levels?Comment Cards
What type of marketing information might a business obtain by monitoring sales invoicesCustomer profiles
What type of competitor information is important for sports or event organizations to maintain in a database?Price lists
A professional soccer league is considering an expansion team in a certain city. What is the BEST online secondary source to obtain current demographic information about the location?Government census
Which might a sports or an event organization search to obtain marketing information?The internet
What information is usually contained in a database about competitors?Advertising media
A sports or an event marketer is having difficulty finding data about a competitor. The financial records of competitors are unavailable for public access. Which DISADVANTAGE of secondary research does this situation illustrate?It can be incomplete.
Which is a reason why businesses should regularly monitor their internal records that contain marketing information?To analyze product performance
What internal records do many businesses monitor in order to obtain useful marketing information?Sales reports
Primary research includes collecting data for which situation?The current research project
One way for the WSC Swim and Racquet Club to obtain primary information about the quality of its facilities, and the level of its services is by completing which action?Surveying the club members
data collected from internal or external sources or from marketing researchmarketing information
something that actually exists; truthfacts
an approximate judgement or careful calculation about the impact of a productestimate
a forecast of something to happenprediction
what happens to products, estimates or predictions based on changesrelationships
information that already exists somewhere, having been collected for another purposesecondary data
information or records from within an organizationinternal data
facts and figures available in locations outside a companyexternal data
information that is collected for the first time; used for solving the particular problem under investigationprimary data

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