| A | B |
|---|
| When or how should a professional soccer league obtain information about its fans in order to learn about the needs and wants of a target market? | In a proactive and systematic manner |
| What kind of goals should sports or event marketers set if they have the appropriate data? | Realistic |
| Sporting goods businesses often gather marketing information to accomplish which action? | Identify trends |
| What is one way that sports or event marketers use marketing information? | To develop new products |
| Which is an example of a secondary source of data that a sports or an event marketer can obtain internally? | Sales report |
| Which is a secondary source of information for a sport or an event? | Demographic reports |
| A sports or an event organization that wants to obtain information about the population in a certain geographic location might use which source? | Government sources |
| To know what websites and advertisements visitors see, sports and event e-marketers would check which component? | Clickstream data |
| Which internal records might a business use to analyze information regarding customer satisfaction levels? | Comment Cards |
| What type of marketing information might a business obtain by monitoring sales invoices | Customer profiles |
| What type of competitor information is important for sports or event organizations to maintain in a database? | Price lists |
| A professional soccer league is considering an expansion team in a certain city. What is the BEST online secondary source to obtain current demographic information about the location? | Government census |
| Which might a sports or an event organization search to obtain marketing information? | The internet |
| What information is usually contained in a database about competitors? | Advertising media |
| A sports or an event marketer is having difficulty finding data about a competitor. The financial records of competitors are unavailable for public access. Which DISADVANTAGE of secondary research does this situation illustrate? | It can be incomplete. |
| Which is a reason why businesses should regularly monitor their internal records that contain marketing information? | To analyze product performance |
| What internal records do many businesses monitor in order to obtain useful marketing information? | Sales reports |
| Primary research includes collecting data for which situation? | The current research project |
| One way for the WSC Swim and Racquet Club to obtain primary information about the quality of its facilities, and the level of its services is by completing which action? | Surveying the club members |
| data collected from internal or external sources or from marketing research | marketing information |
| something that actually exists; truth | facts |
| an approximate judgement or careful calculation about the impact of a product | estimate |
| a forecast of something to happen | prediction |
| what happens to products, estimates or predictions based on changes | relationships |
| information that already exists somewhere, having been collected for another purpose | secondary data |
| information or records from within an organization | internal data |
| facts and figures available in locations outside a company | external data |
| information that is collected for the first time; used for solving the particular problem under investigation | primary data |
