| A | B |
|---|
| Advertising agency | a business which specialises in organising the promotion for other businesses |
| Direct mail | advertising leaflets sent to potential customers |
| Point of sale material | Promotion of a product where it is sold. Examples include displays in shops |
| Promotion | Communication from producer to consumer making the customer aware of the product |
| Public relations | promotion of a positive image about a product through giving information to the public through the press |
| Channel of distribution | the path taken to get products from the manufacturer to the customer |
| Wholesaler | a business which buys in bulk from a manufacturer and then sells the stock on in smaller quanities to retailers |
| Break of bulk point | place, such as a warehouse or a part, where goods are unloaded. |
