| A | B |
|---|
| Promotional Plan | written, detailed description of how the elements of promotion will be used |
| type of corporate sponsorship | Using the name of a product or business as part of the name of an event venue |
| Logo | graphic representation of a company's name |
| Endorsers of products | required to have real experiences with the product they are endorsing |
| exchange | The give-and-take between an event, the sponsors, and the fans |
| sponsorship | occurs when an individual or business provides products, services, or financial support for a sports team or an event |
| Promotional Mix | blending of advertising, sales promotion, publicity, and personal selling |
| Game Operations | involve the extensive planning and implementation of every aspect that takes place in and around the sports venue |
| Endorsement | person’s public expression of approval or support for a product or service |
| Gross Rating Points | estimated total potential audience |
| Qualitative | information that is subjective and depends on interpretation |
| 1st step Promotional Plan | Identify the target customers |
| 1 year | Length of a promotional plan |
| Quantitative Measurement | provides information in terms of numbers or percentages |
| Quanitative | provides information in terms of numbers or percentages |
| Publicity | Entertainment awards are an important form |
| Pre-ads | Brief ads that give you a preview of the real ads in order to build up excitement |
| Experiential activations | Interactions with customers through festivals, tours, or licensed merchandise to retain satisfied customers |
| Academy of Motion Picture Arts and Sciences | Awards the most famous and prestigious of the entertainment awards |
| Grammys | awards presented by the National Academy of Recording Arts and Sciences to musicians, producers, and other recording professionals |
| Booking agent | firm that contracts with the venue on behalf of the performers |
| Endorsements | Endorsements may not contain any deceptive or misleading statements, Endorsements must include truthful opinions and beliefs of the endorser, The endorser must use the product he/she endorses. |
| Event triangle | created by the interaction of the fans, sponsors, and the event |
| Promotional Plan involves | associating a business or product with an event, such as the Olympics or a local charity event |
| loyal user | someone who opens an app at least three times in 30 days |
| Technology | continues to dramatically broaden the choices available for making consumers aware of products and services |
| Screen Actors Guild Awards | not considered one of the "big four" annual entertainment award shows |
| Reasons to sponsor | to enhance their image, to increase sales and profits, to enter new markets or a niche market |
| Venue | controls the final selection of businesses approved as sponsors |
| Trailers | advertisements for other movies |
