| A | B |
|---|
| Complementary | any two colors directly opposite each other on the color wheel |
| Optical Center | the spot that the eye sees when it first encounters a page. It is slightly above and to the right of the mathematical center of the page |
| Dominance/Emphasis | the first element the eye sees; the focal point |
| Font | a specific size, weight, and style applied to a character (letter, number, or symbol) |
| Font Choice | should be limited to 2 or 3 fonts |
| Analogous Colors | any three colors which are side by side on a 12-part color wheel |
| Balance | determined by how elements are arranged |
| Color | can be used to evoke emotion |
| Color Harmony | a visually-pleasing arrangement of colors |
| Color Matching | matching the printed ink color to the color displayed on the monitor |
| Form | 3 dimensional space added to objects by the addition of shadows , tone or color transistions |
| Grids | visually dividing the layout into columns and/or rows |
| Hue | a color |
| Kerning | horizontal spacing between pairs of letters |
| Leading | vertical spacing between lines of text; also called line spacing |
| Lines | used to connect, add movement, organize, etc. |
| Mass | the size or amount of space taken up by an element |
| Monochromatic Colors | uses variations in lightness and saturation of a single color |
| Monospaced | all characters receive an equal amount of space regardless of the size of the character |
| Contrast | emphasizing the difference between two elements |
