| A | B |
|---|
| A good or service that any for-profit industry sells to its customers. | Product |
| Any form of communication used to persuade people to buy products through advertising, publicity, personal selling, or sales. | Promotion |
| A personality perceived by the public. | Public Persona |
| Approval or support of a product or idea, usually by a celebrity. | Endorsement |
| People who use products. | Consumers |
| Money left to spend after necessary expenses are paid. | Discretionary Income |
| A device for viewing a new phenomenon - moving pictures. | Kinetoscope |
| Sellers of products | Vendors |
| Main products | Core products |
| A product related to or created from the core product. | Ancillary Product |
| Gross Income | Revenue |
| Unauthorized ticket sellers who stand outside a game or concert and offer tickets at a higher price, especially if tickets are difficult to obtain. | Ticket Scalpers |
| Unauthorized use of an owner's or creator's music, movies, or other copyrighted material. | Piracy |
| An idea, concept, or written or created work that is protected by copyright. | Intellectual Property |
| A payment for material that has been copyrighted, or legally declared as belonging to the creator. | Royalty |
| Use of ancillary products such as merchandise as promotional tools. | Product tie-in |
| Any form of communication through which one industry relies on another industry to promote its product. | Cross-promotion |
| The overlapping of product promotion. | Convergence |
| A combined action that occurs when products owned by one source promote the growth of related products. | Synergy |
| Unforeseen events and obstacles that can negatively affect business. | Risks |
| A strategy to offset business risks | Risk Management |
| Consumers' attitude that occurs when they are happy with a company and become repeat customers. | Consumer loyalty |
| The promotion of a company in association with a property. | Sponsorship |
