| A | B |
| focus group | form of group interview being watched behind a one-way mirror |
| hypothesis | needs to be tested or verified |
| 2+2=4 | argument that adds up |
| yardstick approach | evaluates possible solutions |
| informational reports | report without analysis/recommendation |
| analytical report | report with information and analysis |
| proposals | report combines information and persuasive |
| statement of purpose | why report is planned |
| secondary research | research used for another purpose |
| problem statement | defines the problem of the researc |
| primary research | new research |
| conclusion | logical interpretation of facts in report |
| charts | diagram illustrating information |
| flowchart | process diagram showing start to finish |
| infographics | diagrams that contains visual/textual information |
| legend | key that helps explain symbols, colors of visual |
| tables | numbers & text in columns and rows |
| organization chart | diagram with positions and their relationships |