| A | B |
|---|
| nonprice competition | business decides to emphasize other factors in the marketing mix besides the cost of the product or service, |
| weaknesses | A SWOT analysis examines a business's strengths, __________, opportunities, and threats. |
| mission statement | identifies the nature of the business and the reason it exists |
| Applied | research is conducted to solve problems. |
| executive summary | placed at the front of a marketing plan to present a short, concise restatement of its contents. |
| weaknesses | characteristics of a business or product that place it at a disadvantage relative to others |
| Sports properties (venues) | often the heart of a marketing plan and the financial plan of a sports team. |
| SMART objectives | THESE should be: timely and measurable, specific and relevant, attainable |
| Distribution | involves how the product or service will be made available to customers |
| relevant | objective should pertain to the mission of the business. |
| Applied research | focuses on solving a specific problem |
| Gantt chart | A chart displaying the tasks, groups or individuals responsible for completion of the tasks, and the due dates |
| Interpretation | involves explaining research data in a way that makes it meaningful and informative |
| product portfolio | the entire line of products offered by a company |
| threats & opportunities | an external factor that businesses examine as part of a SWOT analysis |
| marketing plan | precisely written document that describes a company's situational analysis, marketing strategy, and implementation plan for meeting company objectives |
| SWOT | THIS analysis examines Strengths, opportunities, weaknesses, threats |
| psychographics | While Demographics will help a company visualize its customers, THIS helps the business get to know the person that is visualized. |
| strategic thinking | the process of finding unique, innovative ways to reach an objective. |
| tactic | actions taken to implement a strategy usually something UNIQUE |
| objectives | once THESE are developed, strategies can be put into action |
| strategy | THIS section of the marketing plan describes the marketing mix for a company |
| Marketing intelligence | information gathered about competitors. |
| entertainment | THIS industry has been using YouTube to promote: movies, television programs& music acts |
| business plan | marketing plan is a component of the overall |
| non price | Technological innovations, product features, and customer service are THESE ways to make a product portfolio stand out. |
| customers | Although the ______________ targeted by a business are OFTEN similar in age, gender, income, education, and/or occupation they are not ALWAYS |
| positioning statement | specific description of the unique qualities of a product's marketing mix |
| marketing strategy | An idea for achieving marketing objectives |
