| A | B |
|---|
| Education and training | has a college degree or has participated in employer-sponsored sales training |
| self motivation | excellent time manager who doesn’t need a lot of supervision |
| product knowledge | demonstrates features and benefits to customers |
| customer knowledge | takes time to do homework before making a presentation to a customer |
| persistent and patient | doesn’t get discouraged or give up; continues looking for ways to make the sale |
| ethical standards | is honest with customers about the limitations of a good or service; does not lie to customers |
| selling skills | works with customers to determine needs, wants, and buying motives |
| belief in selling as a service | treats the customer as “king”; is always willing to assist customers when needed |
| personal appearance | dresses appropriately for the type of sales job |
| communication skills | speaks in language customers can understand; does not use technical terms just to impress customers |
| creativity | is always looking for new ways to sell goods and services to customers |
| self-confidence | poised; creates confidence in the customers as well |
