| A | B |
| Use of third party who attempts to resolve the complaint between a consumer and business. | mediation |
| Buying too rapidly without much thought. | impulse buying |
| A name given to a product or service to distinguish it from other similar products or services. | brand |
| A legal system for resolving cases involving small monetary amounts | small claims court |
| The price per unit of measure of a product. | unit price |
| When false information is given to a customer in an effort to make a sale. | fraud |
| a lawsuit brought by one party on behalf of a group with the same grievance. | class action suit |
| A guarantee made orally or in writing that promises a specific quality of performance. | express warranty |
| Third-party settlement resulting in a decision that is legally binding. | arbitration |
| A promise by a manufactureer or dealer, usually in writing, that a product is of a certain quality. | guarantee |
| A guarantee imposed by law that is not stated orally or in writing and that requires certain standards to be met. | implied warranty |
| Banding together of sosumers to demand fair treatment from businesses. | consumer movement |