| A | B |
| recall | A request to return to the maker a batch or an entire production run of a product, usually due to the discovery of safety issues. |
| engineering | The application of scientific and mathematical principles to practical ends such as the design of a machine. |
| vertical integration | One company combines two or more stages of production normally operated by separate companies. |
| convenience | The quality of being suitable to one’s comfort, purposes, or needs. |
| deception | Mislead |
| consumption | Using up of a resource. |
| Gucci | One of the most famous fashion brands in the world. |
| prestigious | Exerting influence by reason of high status. |
| Johnson & Johnson | Company that had to recall Tylenol because of poisoned product. |
| John Deere | Leading manufacturer of agricultural machinery in the world. |
| Warby Parker | This generous eyeglass company has a policy where if you buy a pair of glasses from them, they donate a pair to a person in need. |
| Kellogg's | World's second leading producer of cereal and owns Pringles and Keebler. |
| General Mills | Brands include Pillsbury, Betty Croker, and Total Cereal |
| Keurig | Manufacturer of the single-serve brewing system machine |