| A | B |
|---|
| past | Strengths and weaknesses are generally identified by looking at the ________ and current conditions of a business. |
| HIGH | Public image and community outreach are ___________ priorities for all professional athletes |
| marketing intelligence | information gathered about competitors. |
| research | To deliver a successful presentation, the presenter must know the audience, determine the goal of the presentation, and conduct THIS |
| preapproach | salespeople learn everything possible about the products and services offered, the target market, and the competition during THIS step of the sales process |
| quantitative measurement | THIS provides information in terms of numbers or percentages |
| PAST | The best types of public relations focus on the future rather than THIS |
| publicity | Newspaper articles and television news stories are examples of THIS |
| salesperson | In personal selling, this person does not always makes the initial contact. |
| product portfolio | the entire line of products offered by a company |
| Distribution | involves how the product or service will be made available to customers |
| experiential activations | Interactions with customers through festivals, tours, or licensed merchandise to retain satisfied customers |
| executive summary | a brief description of the entrepreneur’s business idea |
| Directors of corporate sales | THESE people work to establish partnerships with businesses for sponsorship of sports and entertainment events |
| anthology | series is a TV series that has a different cast, setting, and story line each season |
| product | A successful salesperson takes more time getting to know the customers than talking about THIS |
| target customers | The first step for developing a promotional plan is to identify THIS |
| Luxury boxes | THESE are used by wealthy individual fans and corporate executives |
| Ticket brokers | registered businesses that legally buy and sell tickets for a variety of entertainment events and guarantee ticket authenticity. |
| Job analysis | this is a part of planning and staffing process |
| publicity | a free message that CANNOT be controlled by the business. |
| mentors | an experienced professional who willingly acts as a role model and provides guidance, encouragement, and training for new individuals in a career field. |
| lock out | A period of time during which owners of professional sports teams keep the players from using the team facilities and shut down league operations |
| Applied research | focuses on solving a specific problem. |
| BEFORE | specific marketing objectives must be developed _________the marketing strategy |
| salary cap | the maximum amount that a team can spend on players' salaries |
| selling | the direct, personal communication with prospective customers to assess their needs. |
| gross rating points | estimated total potential audience |
| booking agent | controls the final selection of businesses approved as sponsors? |
| revenue | College football stadiums have added suites for greater ______________ and seating capacity. |
| grammys | awards presented by the National Academy of Recording Arts and Sciences to musicians, producers, and other recording professionals. |
| FIFA | worldwide governing body of soccer |
| agents | negotiate contracts for a celebrity’s endorsement opportunities. |
| relevant | SMART objective should be __________, meaning that the objective should pertain to the mission of the business. |
| Ticket scalpers | sell tickets for inflated prices |
| teamwork | Corporate perks tend to encourage THIS among sales associates. |
| Sales | THESE promotions are used only for a limited time. |
| advertising | THIS a paid form of communication, delivered by a consumer to the product maker or seller, used to catch the audience’s attention & distributed through many forms of media |
| AMA Marketing | THIS boot camp provides information on topics such as branding and social media, is useful for marketers who are new to the profession, is useful for marketing teams within organizations |
| norming | In workplace teams, conflicts and differences are resolved during THIS stage. |
| a job | There is truth to “It’s not what you know, but who you know” when looking for THIS. |
| business plan | A marketing plan is a component of the overall |
| democratic leader | type of leader involves team members in the decision-making process and uses brainstorming as a way for employees to express their ideas |
| marketing strategy | An idea for achieving marketing objectives that can be put into action |
| professional organizations | Still important to belong to even after landing a career |
| event triangle | THIS is created by the interaction of the fans, sponsors, and the event. |
| group packages | offer special ticket prices when tickets are purchased in large quantities. |
| increasing sales | The main goal of promotion |
| International sports federations | THESE are NON-governmental bodies that govern specific sports |
| executive summary | THIS part of a business plan usually determines if potential investors will continue reading the rest of the business plan for a proposed business. |
| goodwill | positive feelings about a business. |
| 70 years | Since 1978, works may be copyrighted for the lifetime of the artist plus THIS |
| Labor & Management | THESE two groups must cooperate if a business is to succeed. |
| copyright | Books, Computer programs, Songs are all things that can be legally protected by this |
| partnership | In this form of business, two or more individuals sign an agreement to own and operate a business together |
| promotion plan | written, detailed description of how the elements of promotion will be used. |
| interpretation | involves explaining research data in a way that makes it meaningful and informative. |
| sponsor | Compaies do THIS to enter new markets or a niche market, to increase sales and profits, to enhance their image |
| personal selling | An in-person, face-to-face communication between a seller and a customer |
