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| The Banner Flag Manufacturers, located just outside Wilsonville, paid the traveling expenses and speaker's fee for Professor Martinez so that the professor coulf make a fascinating presentation on the Revolutionary War at the Wilsonville July 4th Celebration. Paying the professor's expenses was part of Banner's: | Community relations program |
| Many companies attempt to build and maintain positive relations with their employees by: | Publishing newsletters highlighted employee successes |
| Business information provided to the public by the media or other sources at no cost to the business is called: | Publicity |
| Many stores and restaurants have diaper changing facilities in both the men's and the women's bathrooms. These facilities are part of the businesses effort to maintain favorable | Customer relations |
| When identifying a person in a press release, one should include a full name and title or position in the first mention. Any further personal references should include the person's: | Last Name |
| A local clothing store sponsers a fashion show, charges admission, and gives the proceeds to the local hospital to assist in building a new childrens ward. This is an example of using good: | Public relations |
| Many companies designate one person or department to issue news releases and to implement activities designed to create a positive image of the business. This person or department is engaged in | Public relations |
| To indicate the end of a news release, what should you write at the bottom of the last page? | ### |
| The form of promotion that involves the activites undertaken by businesses to influence the publics attitude toward them is called: | Public relations |
| What term is used for the process of building a favorable business impression in the minds of customers? | Public relations |
| Which of the following is an example of Nikes use of public relations to build goodwill? | Sponsorship of a marathon race |
| To improve public relations, the manager is offering the use of hotel facilities for charity. Which of the following would be considered a recognized charity? | The Association for Retarded Citizens |
| An autograph session with a famous novelist, who is staying at your hotel, has been announced by a newscaster on television. Whis is known as publicity, because it: | Is announced free of charge |
| A department store provides an attractive restaurant and spacious lounges for customers. This is an example of: | Customer relations |
| The types of publicity that actually cost a business money such as fashion shows, parade floats, and gifts are known as: | Special promotions |
| The entire process of building goodwill toward a business organization is: | Public relations |
| Which of the following are the basic elements of an effective news release? | Who, what, when, where, and why |
| Community relations activites can increase business and also contribute to the: | Civic and cultural life of the community |
| USAirways offers its regular customers membership in the USAirways Club. The airline maintains a comfortable lounge with refreshments, television, and other amenities for members to use while waiting for their flights. This is an example of a company striving to maintain positive: | Customer relations |
| A company's commitment to maintaining a good health and benefits package will directly affect its: | Employee relations |
| The coordination of all physical elements in a place of business so that it projects the right image to its customers is called: | Visual merchandising |
| Which of the following elements of visual merchandising has as its primary purpose advertising a business location? | Marquee |
| A music store's display of compact discs by a popular country-western singer was unsuccessful. Huge posters of the singer in concert completely overshadowed the CDs. Once the display was removed, sales of the CDs improved. The artisitic element that most likely caused the displays failure was its: | Proportion |
| Score Sporting Goods store always has a display with mannequins engaged in season-appropriate sports such as basketball and skiing in winter and swimming and baseball in the summertime. The store has collected a wide variety of props to make customers feelas if they could almost join the fun going on thedisplays. The settings for the displays can be described as: | Realistic |
| To sell goods and services effectively, all of the following elements of the store interior must be planned as part of visual merchandising, EXCEPT | Heating and cooling |
| Something's Cooking sells a variety of cooking and serving utensils. Each Thanksgiving the promotion staff creates an elaborate display of all the utensils and cooking pans a cook could possibly need to cook the gib Thanksgiving meal. The display is therefore a: | Related merchandise display |
| A visual merchandising specialist is creating a display for a new walking shoe. The shoe store owner wants to emphasize the comfort and freedom of movement the shoes give the wearer. The visual merchandising specialist should create lines in the display that are: | Curved |
| Which general classification of display is usually located away from the retail store site, such as in an apparel mart, trade show arena, or metropolitan airport waiting area? | Exhibit |
| The store image can be reinforced in each department by: | Coordinating advertising and display. |
| Open displays near the point of sale, usually supplied by a manufacturer, which encourage impulse buying are called: | Point-of-purchase displays. |
| One visual merchandising element that influences customer behavior more directly than any other is the: | Width of the store's aisles |
| An interior display, such as a jewelry counter, which allows customers to see merchandise but not to handle it, is called what kind of display? | Closed |
| Which of these interior displays, sometimes referred to as gondolas, can be approached from all sides? | Island |
| What type of display attracts potential customers and encourages them to enter the store? | Window display |
| Displaying a product is an example of which of the following promotional mix elements? | Sales promotion |
| Which of the following is NOT a purpose of visual merchandising? | Determine customer needs |
| In a business, visual merchandising contributes to the: | Sale of goods and services |
| The sign outside a store that displays the store name and attracts attention is called a(n): | marquee |
| What element of visual merchandising affects customer behavior more directly than any other? | Width of the store's aisles |
| Hanging racks for suits and dresses are examples of: | Open displays |
| Visual merchandising is used in a business to: | Stimulate demand and increase sales |
| Which of the following would be shown at a self-service display? | Thread, greeting cards, and shampoo |
| Which of the follwing is a type of interior display found near the checkout area? | Point-of-purchase |
