| A | B |
|---|
| the theme of an ad | tagline |
| combination of independent businesses formed to regulate production, pricing, and marketing of a product | Cartel |
| names of prospective customers who have shown interest in the product or service and/or meet the definition of the target market | leads |
| the minimum attendance and sales required to cover all of the expenses of organizing, promoting, and running the event | Breakeven Point |
| a small number representative of the larger group | Sample |
| the way a product or service is differentiated from its competitors in the minds of consumers | tactic |
| The capability to produce products or services more efficiently and economically then the competition | Comparative Advantage |
| Contracting potential customers at random without researching customers’ needs first | Cold Calling |
| a formal, written document that provides the details for a proposed new business | Business Plan |
| A credit account that allows for payment of a purchased item over a certain time period without a finance charge | budget account |
