| A | B |
|---|
| An economic system that allows the unregulated supply and demand of products to drive the economy | Free Enterprise |
| divides markets into physical locations, such as Eastern, Northern, Southern, and Western regions of the US or the urban and rural areas of a state | Geographic Segmentation |
| Special ticket prices offered to members of a group when tickets are purchased in large quantities, such as 15 or more | Group Packages |
| Customers’ positive feelings about the business | Goodwill |
| Writer who writes a celebrity’s story in book form for a fee | Ghostwriter |
| people sponsors pay to work closely with athletes who are unable or unwilling to police themselves | handlers |
| an unknown person or event is propelled into the spotlight by the fan | Grass- roots effort |
| The number of times per advertisement, game or show that a product or service is associated with an athlete team, or entertainer | Gross impression |
| International economic relationships | Globalization |
| season of the year during which demand for a product is the greatest | high season |
