| A | B |
|---|
| Someone who is not paid, but plays for enjoyment and challenge | Amateur Athlete |
| An electronic or online game that incorporates marketing content to promote a product of service | Advergame |
| A paid form of communication delivered by a product maker or seller to consumers | Advertising |
| An agreement in which an athlete allows a person or agency to represent the athlete in marketing the athlete’s ability and name | Agent Contract |
| Financial and business counselors for celebrities | Advisers |
| Creating a fake grass-roots effort | Astroturfing |
| Items of value, including cash, property, and equipment | Assets |
| the name symbol, word, design, or combination of these elements that identifies a product, service, or company | Brand |
| A product that is advertised at a great price is “out of stock” when customers want to purchase it, and the salesperson then tries to sell customers a higher-priced alternative | Bait and Switch |
| Shows the company’s assets and its liabilities at a specific point in time | Balance Sheet |
