| A | B |
|---|
| A promotional method businesses use to convince consumers to select its products or services | Product Promotion |
| A promotional method used to create a favorable image for a business, help it advocate for changes, or take a stand on trade or community issues | Institutional Promotion |
| A form of non-personal promotion in which companies pay to promoter ideas, goods, or services in a variety of media outlets. | Advertising |
| A type of advertising directed to a targeted group of prospects and customers rather than to a mass audience | Direct Marketing |
| All marketing activities - other than personal selling, advertising, and public relations - that are used to stimulate purchasing and sales. | Sales Promotion |
| Activities that help an organization influence a target audience | Public Relations |
| An announcement that is sent by a business to media outlets | News Release |
| A tactic that public relations professionals use to bring information about an organization to the public's attention. | Publicity |
| A combination of strategies and a cost effective allocation of resources | Promotional Mix |
| Certificates that entitle customers to discounts on goods and services | Coupons |
| Low-cost items given to consumers at a discount or for free | Premiums |
| Products earned or given away through contests, sweepstakes and rebates. | Incentives |
| Coordinating the physical elements in a place of business to project the right image to customers | Visual Merchandising |
| The visual and artistic aspects of presenting a product to a target group of customers | Display |
| The exterior of a business that includes the store's sign, logo, marquee, outdoor lighting, banners, planters, awnings, windows, and more. | Storefront |
| An arcitectural canopy that extends over a store's entrance | Marquee |
| The ways that store's use floor space to facilitate and promote sales and serve customers. | Store Layout |
| The principal installations in a store; permanent and movable store furnishings that hold and display merchandise | Fixtures |
| Interactive point-of-purchase displays - that take up a few feet of floor space | Kiosks |
| A circular illustration of the relationships between colors | Color Wheel |
| Colors that are opposite on the color wheel and are used to create high contrast | Complementary Colors |
| Colors that are located next to each other on the color wheel and share the same undertones | Adjacent Colors |
| An area in a display that attracts attention first, above all else | Focal Point |
| The relationship between and among objects in a display | Proportion |
| When items of the same size are placed on both sides of a display | Formal Balance |
| The placement of several small items with a large item within a display | Informal Balance |
| Advertising designed to increase sales | Promotional Advertising |
| The process used to try and create a favorable image for a company and to foster goodwill in the marketplace | Institutional Advertising |
| The avenues through which messages are delivered. | Media |
| Newspapers, magazines, direct mail, signs, and billboards used in advertising | Print Media |
| Advertising found on public transportation | Transit Advertising |
| Radio and Television | Broadcast Media |
| Advertising that uses e-mail or the web | Online Advertising |
| Relative inexpensive, useful items featuring an advertiser's name or logo that are given away | Specialty Media |
| Those that view/hear a message | Audience |
| A group of advertisements, commercials, and related promotional materials and activities that are designed as a part of a coordinated advertising plan. | Advertising Campaign |
| Independent businesses that specialize in developing ad campaigns and crafting ads for clients | Advertising Agencies |
| The phrase or sentence that captures the readers' attention | Headline |
| The selling message of a written advertisement | Copy |
| The photo, drawing, or other graphic element in an advertisement | Illustration |
| Images, stock drawings, and photographs used in print advertisements | Clip Art |
| The distinctive identification for a business; also know as the logo | Signature |
| A catchy phrase of words that identify a product or company | Slogan |
| A sketch that shows the general arrangement and appearance of a finished ad | Ad Layout |
| A representation of an advertisement that shows exactly how it will appear in print | Advertising Proof |
| The path a product takes from producer to final consumer | Channel of Distribution |
| Know as middlemen; they are involved in moving product from producer to consumer | Intermediaries |
| Channel of distribution that obtain goods from manufacturers and resells them to industrial users, and retailers | Wholesalers |
| Buys goods from wholesalers and sells them to consumers | Retailers |
| Traditional retailers that sell goods to consumers from physical stores | Brick-and-mortar Retailers |
| Retailers that sell products over the internet | E-tailing |
| Intermediaries that bring buyers and sellers together | Agents |
| Sales involving protected territories for distribution of a product | Exclusive Distribution |
| Sales involving the use of all suitable outlets | Intensive Distribution |
| Individuals that purchase goods for business purposes | Organizational Buyers |
| Individuals that purchase goods for resale | Wholesale and Retail Buyers |
| A budget that estimates planned purchases for a 6-month period | Six-Month Merchandise Plan |
| The amount of money budgeted to buy goods for resale | Open-to-Buy |
| Buying that is usually done at a specific location, generally at headquarters | Centralized Buying |
| Involves local chain store managers or their designated individuals that purchase for resale | Decentralized Buying |
| Requests for items that are not carried in the store | Want Slips |
| Involves paying for goods only after the final consumer purchases them | Consignment Buying |
| The value in money placed on a product | Price |
| A calculation that is used to determine the relative profitability of a product | Return on Investment |
| A company's percentage of total sales volume generated by all companies | Market Share |
| The point at which sales revenues equals cost and expenses of making and distributing a product | Break-Even Point |
| The extent to which demand for a product is affected by its price | Demand Elasticity |
| When competitors agree on certain price ranges within which they can set their own prices | Price Fixing |
| Including price information for a standard unit or measure so that consumers can compare prices more easily | Unit Pricing |
| An item priced at or below cost to draw customers into the store | Loss Leader |
| The process in which resellers add a dollar amount to its cost to arrive a a price. | Markup Pricing |
| All costs and expenses are calculated and then a desired profit is added to arrive at a price | Cost-Plus Pricing |
| All customers are charged the same price for the goods and services offered for sale. | One-Price Policy |
| A price policy that lets customers bargain for merchandise. | Flexible-Price Policy |
| A policy that sets a very high price for a product | Skimming Pricing |
| A policy that sets a very low new price | Penetration Pricing |
| A policy that sets a limited number of price points for specific groups or lines of merchandise | Price Lining |
| A policy that sets a price for a collection of items sold at once. | Bundle Pricing |
| A policy that sets a price based on the location of the customer for delivery | Geographical Pricing |
| A policy that sets a price to appeal to a customers mindset. | Psychological Pricing |
| A policy that sets a price higher than average to create an image of status and high quality | Prestige Pricing |
| A policy in which prices are reduced to short periods of time. | Promotional Pricing |
