| A | B |
|---|
| outsource | to contract with other companies for services |
| strategic alliance | forming a partnership with another company; a step beyond outsourcing |
| innovation | finding new ways of doing things |
| demographics | characteristics of human populations and population segments used to identify consumer markets |
| trade magazines | periodicals published for specific types of businesses or industries |
| specialty magazines | target people with special interests in sports, camping, fashion, and a variety of other areas |
| trade shows | an event that allows vendors and manufacturers to introduce new items and promote products |
| goodwill | customers' approval and support of a business |
| franchise | a legal agreement to begin a new business in the name of a recognized company |
| franchisee | the buyer of a franchise |
| franchiser | the seller of a franchise |
| business broker | someone whose job it is to bring buyers and sellers together |
